Animal rights organization PETA criticizes Paris Hilton for buying a Chihuahua puppy from a breeder, urging her and the public to adopt pets instead. PETA will launch "head-turning" advertisements in Los Angeles to bring attention to the issue. The organization claims that buying animals from breeders or pet stores contributes to the euthanasia of shelter animals. PETA encourages people to "pledge not to buy animals" and adopt from shelters. Hilton's purchase raises questions about casual consumerism and the responsibility society has towards animals.