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Jaden Smith Introduces Jada's Hey Humans Personal Care Products to Skid Row Community Members
2024/01/14

Jada Pinkett Smith is embarking on a philanthropic endeavor through her personal care brand Hey Humans, and her son Jaden Smith is joining in to help. In an exclusive video shared with PEOPLE, the 22-year-old actor and musician announces that Hey Humans will be making monthly donations of personal care products to The ReFresh Spot. Located in the Skid Row neighborhood of Los Angeles, The ReFresh Spot provides community members with access to showers, restrooms, laundry facilities, and supportive services.

Jaden expressed his pleasure in being involved in the partnership between Hey Humans and The ReFresh Spot, as it helps residents of Skid Row find comfort in their daily challenges.

By supporting his mother's vision and providing personal hygiene to those in need, Jaden believes that this collaboration promotes dignity and self-confidence.

The video clip sheds light on how personal hygiene can be sacrificed during periods of emotional and mental distress. Jaden sits down with Evans Clark, the program manager of The ReFresh Spot, to learn more about how Hey Humans will contribute to the Skid Row community. Clark explains that the organization offers 24/7 access to showers, restrooms, phone charging stations, laundry facilities, DMV vouches, and referrals for drug and alcohol rehabilitation programs.

He emphasizes that everything provided is free, and all that is required is patience while waiting for a turn.

Clark also mentions that the Skid Row community members appreciate the vegan and cruelty-free Hey Humans products, including body wash, lotion, toothpaste, and deodorant. These items have been made available to them through the new giveback initiative.

Excited by what he has witnessed at The ReFresh Spot's location in Los Angeles, Jaden eagerly calls his mom to share the news. Clark lovingly adds that they love the Hey Humans products.

Jada launched Hey Humans in February, offering sustainably-packaged, affordable, and 99% plastic-free personal care products.

The range includes body wash, lotion, natural deodorant, and toothpaste, all derived from natural ingredients and suitable for both genders. The brand's packaging is made from recyclable aluminum and paper, ensuring a reduced carbon footprint and less plastic waste in oceans and landfills.

Jada credits her children, Willow and Jaden, with inspiring her to create a more environmentally friendly product line. Their education about the environment and the need to shift consumption habits motivated her to address packaging concerns in the personal care industry. She aimed to start with everyday products like toothpaste, deodorant, and body wash, finding ways to make their packaging more sustainable.

For Jada, this journey required a shift in mindset and a willingness to learn from her children. She acknowledges that she is new to the eco-friendly movement but is committed to becoming more educated and doing her part to contribute to sustainability. She believes that sustainability is not just about saving the planet but also about sustaining humanity.

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