Toby Keith, a country music legend, will be honored with the Country Icon Award at the 2023 People's Choice Country Awards. The award will be presented by fellow Oklahoman Blake Shelton, adding a heartfelt tribute to the ceremony. Keith's decades-long career as a musician, humanitarian, and entrepreneur has established him as a pioneer and one of the most influential artists in country music. Alongside his numerous accomplishments and accolades, including the National Medal of Arts in 2021, Keith is recognized for his charitable work. He has been involved with organizations like The Toby Keith Foundation and OK Kids Korral, supporting children battling critical illnesses.

Additionally, Keith has dedicated himself to the troops with 11 USO tours and over 280 events across 18 countries. The People's Choice Country Awards, hosted by Little Big Town, will take place at the Grand Ole Opry on Sept. 28. The ceremony will be broadcasted live on NBC and Peacock at 8 p.m. ET/PT. NBCUniversal's Cassandra Tryon expressed excitement in honoring Keith, describing him as a talented songwriter and formidable performer who has touched the hearts of fans worldwide.