The official poster for the Barbie movie features Margot Robbie and Ryan Gosling sitting on the iconic Barbie "B" logo. The poster also includes the text "She's everything. He's just Ken." In another image from the film, Robbie is seen wearing a disco outfit as she dances with other Barbies in Barbieland. Issa Rae is shown as "President Barbie" in a pink jumpsuit, and Robbie is dressed in a pink gingham dress. Robbie and Gosling are seen driving in Barbie's pink convertible car. Robbie is also shown wearing the classic black and white swimsuit that the original Barbie wore.

 Other character posters include Dua Lipa as "Mermaid Barbie," Nicola Coughlan as "Diplomat Barbie," and Michael Cera as Allan, Ken's discontinued best friend. The film also features stars such as Kate McKinnon, Simu Liu, Helen Mirren, and Will Ferrell. Filming took place in various locations, including Venice Beach in California.