Grinder Toronto café attracted the attention of Hollywood star Ryan Gosling with a marketing campaign that involved a life-size cardboard cut-out of the actor and the hashtag #RyanNeedsGrinder. Following the café's tweets of the cut-out participating in various activities, Gosling visited the café ahead of the premiere of his latest movie, First Man. 

Café owner Joelle Murray even tweeted an apology from actor Idris Elba, who had not ever been scheduled to attend to create a diversion. The Toronto International Film Festival premiere of First Man on 10 September, also features actor Gosling as astronaut Neil Armstrong.